Born on
TikTok.

Born on
TikTok.

Born on
TikTok.

Born on
TikTok.

Born on
TikTok.

A Creator-First Investment Campaign made for a New Generation. For Europe.
By Erste Group.

A Creator-First Investment Campaign made for a New Generation. For Europe. By Erste Group.

A Creator-First Investment Campaign made for a New Generation. For Europe. By Erste Group.

A Creator-First Investment Campaign made for a New Generation. For Europe.
By Erste Group.

A Creator-First Investment Campaign made for a New Generation. For Europe. By Erste Group.

The way
we consume
stories has changed

Hier steht eine Headline

Hier steht eine Headline

The way
we consume
stories has changed

The way
we consume
stories has changed

The way
we consume
stories has changed

The way
we consume
stories has changed

The way
we consume
stories has changed

The way
we consume
stories has changed

The way
we consume
stories has changed

Evolution of the Internet's Attention Span

attention-1

Evolution of the Internet's Attention Span

attention-1

Our challenge

Our challenge

Our challenge

Our challenge

Our challenge

Brand
Storytelling in
five seconds
(or less)

Brand
Storytelling in
five seconds
(or less)

Brand
Storytelling in
five seconds
(or less)

Brand
Storytelling in
five seconds
(or less)

Brand
Storytelling in
five seconds
(or less)

Our challenge

Our challenge

Our challenge

Our challenge

Our challenge

Brand
Storytelling in
five seconds
(or less)

Brand
Storytelling in
five seconds
(or less)

Brand
Storytelling in
five seconds
(or less)

Brand
Storytelling in
five seconds
(or less)

Brand
Storytelling in
five seconds
(or less)

Our approach

Our approach

Our approach

Our approach

Our approach

The internet
already loves
#believeinyourself
stories

The internet
already loves
#believeinyourself
stories

The internet
already loves
#believeinyourself
stories

The internet
already loves
#believeinyourself
stories

The internet
already loves
#believeinyourself
stories

Our approach

Our approach

Our approach

Our approach

Our approach

The internet
already loves
#believeinyourself
stories

The internet
already loves
#believeinyourself
stories

The internet
already loves
#believeinyourself
stories

The internet
already loves
#believeinyourself
stories

The internet
already loves
#believeinyourself
stories

Transformation

Transformation

Transformation

Transformation

Transformation

We just have
to flip them

We just have
to flip them

We just have
to flip them

We just have
to flip them

We just have
to flip them

for Generation
TikTok

for Generation
TikTok

for Generation
TikTok

for Generation
TikTok

for Generation
TikTok

Campaign as platform

Campaign as platform

Campaign as platform

Campaign as platform

Campaign as platform

Creating the
first creator-
driven
platform

Creating the
first creator-
driven
platform

Creating the
first creator-
driven
platform

Creating the
first creator-
driven
platform

Creating the
first creator-
driven
platform

around
#believeinyourself
all over Europe 
🇦🇹🇸🇰🇭🇺🇨🇿🇷🇸🇷🇴🇭🇷 

around
#believeinyourself
all over Europe
🇦🇹🇸🇰🇭🇺🇨🇿🇷🇸🇷🇴🇭🇷

around
#believeinyourself
all over Europe
🇦🇹🇸🇰🇭🇺🇨🇿🇷🇸🇷🇴🇭🇷

around
#believeinyourself
all over Europe
🇦🇹🇸🇰🇭🇺🇨🇿🇷🇸🇷🇴🇭🇷

around
#believeinyourself
all over Europe
🇦🇹🇸🇰🇭🇺🇨🇿🇷🇸🇷🇴🇭🇷

The case

The case

The case

The case

The case

Bringing
the TikTok
Look and
Feel
everywhere.

Bringing
the TikTok
Look and
Feel
everywhere.

Bringing
the TikTok
Look and
Feel
everywhere.

Bringing
the TikTok
Look and
Feel
everywhere.

Bringing
the TikTok
Look and
Feel
everywhere.

ooh_9x16
IMG_0690-Kopie-1
IMG_5918
Opa-16BG-Spawn
UNDERPASS-2-1

The thinking

The thinking

The thinking

The thinking

The thinking

Speed →
Deceleration

Speed →
Deceleration

Speed →
Deceleration

Speed →
Deceleration

Speed →
Deceleration

Show →
Witness

Show →
Witness

Show →
Witness

Show →
Witness

Show →
Witness

Storytelling →
Storyfinding

Storytelling →
Storyfinding

Storytelling →
Storyfinding

Storytelling →
Storyfinding

Storytelling →
Storyfinding

The thinking

The thinking

The thinking

The thinking

The thinking

Speed →
Deceleration

Speed →
Deceleration

Speed →
Deceleration

Speed →
Deceleration

Speed →
Deceleration

Show →
Witness

Show →
Witness

Show →
Witness

Show →
Witness

Show →
Witness

Storytelling →
Storyfinding

Storytelling →
Storyfinding

Storytelling →
Storyfinding

Storytelling →
Storyfinding

Storytelling →
Storyfinding

Client: Erste Group
Agency: papabogner

Audio Production: BLUT

Client: Erste Group
Agency: papabogner

Audio Production: BLUT

Client: Erste Group
Agency: papabogner

Audio Production: BLUT

Client: Erste Group
Agency: papabogner

Audio Production: BLUT

Client: Erste Group
Agency: papabogner

Audio Production: BLUT

Noch mehr
papabogner?

Noch mehr
papabogner?

Impressum

Für diese Website
verantwortlicher Herausgeber:
papabogner GmbH
USt-IdNr. ATU72974917
FN 485357


Impressum

Für diese Website
verantwortlicher Herausgeber:
papabogner GmbH
USt-IdNr. ATU72974917
FN 485357


Geschäftsführung: Philipp Papapostolu, Ines Leitsoni, 
Markus Pantschier, Michael Derkits
Am Tabor 18/4
AT-1020 Wien
E-Mail: post (at) papabogner (dot) com

Geschäftsführung: Philipp Papapostolu, Ines Leitsoni, 
Markus Pantschier, Michael Derkits
Am Tabor 18/4
AT-1020 Wien
E-Mail: post (at) papabogner (dot) com